El Seed

The talented and socially engaged French artist, eL Seed, recently finished a most unique production in Cairo, Egypt! For those who are unfamiliar with his work, the man is a visionary artist that truly puts his creative ability to work for social understanding and change. In his most recent project, he was hard at work in the Manshiyat Nasr neighborhood of Cairo. There, he painted an anamorphic mural that stretches across 50 buildings in the community, and can only be seen in its entirety from the point-of-view location, at the nearby Moqattam Mountain.

el seed 1

eL Seed is known for his unique arabic calligraffiti style, which he stretched across the many buildings in this neighborhood. The project is questioning the level of judgment and misconception society can unconsciously have upon a community based on their differences. The community of Zaraeeb has collected the trash of the city for decades and developed the most efficient and highly profitable recycling system on a global level. Still, the place is perceived as dirty, marginalized and segregated.

el seed 4

The passage of writing is from Saint Athanasius of Alexandria, a Coptic Bishop from the 3rd century, that said: ‘Anyone who wants to see the sunlight clearly needs to wipe his eye first.’
‘إن أراد أحد أن يبصر نور الشمس، فإن عليه أن يمسح عينيه’

el seed 3

eL Seed writes: “The Zaraeeb community welcomed my team and I as we were family. It was one of the most amazing human experience I have ever had. They are generous, honest and strong people. They have been given the name of Zabaleen (the garbage people), but this is not how they call themselves. They don’t live in the garbage but from the garbage; and not their garbage, but the garbage of the whole city. They are the one who clean the city of Cairo.”